Australia founded Othelia expands to U S appoints new chairman

LOS ANGELES, June 12, 2025 /PRNewswire/ -- Australia-founded story design and management platform Othelia Technologies has named Emmy Award-winning producer and entrepreneur Scott Greenberg (Bento Box Entertainment) as Executive Chairman and Co-Founder. Greenberg joins the company as both a strategic investor and advisor, and will oversee corporate strategy and industry partnerships as Othelia expands its platform as the foundational layer for story-driven IP management.

Othelia was founded by Sydney-based Chief Executive Officer Kate Armstrong-Smith and Chief Technology Officer Joe Couch, who identified a need among creators and producers for an intelligent digital framework that bridges creative vision and human storytelling to collaborative agentic tools that develop, refine and scale narratives.

As part of its growth strategy, Othelia has expanded to the U.S. with new Los Angeles headquarters that will be run by Alexandra Hooven, who has joined the company as a Co-Founder and Chief Growth Officer. She will oversee Othelia's product development and rollout to the creative community in the U.S. and globally.

Othelia's flagship tool, Storykeeper, will launch in beta this Fall. Accessible to individual content creators and studio teams within film, television, social and gaming, its proprietary semantic model treats narrative text as structured data – bringing key story elements such as plot, characters, themes, timelines and world rules into one secure, interconnected platform. As stories grow in size and complexity, Storykeeper tracks all narrative connections, contradictions and cascading revisions across evolving drafts, enabling users with valuable efficiency, real-time control and clear visibility into the shape and scope of their IP.

All creative data housed on Othelia is fully owned and controlled by the user, with no data ever repurposed to train generative models. Users can apply for early access to Storykeeper's beta at Othelia.co.

Over the last year, Storykeeper has been in alpha with a number of major studios and global streamers that have acted as collaborative design partners on the tool. Looking ahead, Othelia will grow into a foundational platform with additional tools that will further facilitate the structuring and management of creative data throughout the entire production lifecycle – from early development to distribution and other forms of post-premiere monetization.

"Throughout my career, I've seen first-hand how the right systems and technology can transform efficient production without compromising creativity," said Greenberg. "In Othelia, Kate and Joe have built a powerful platform that complements the human creativity, intelligence and emotion required for storytelling and worldbuilding. Othelia gives creatives and studios the infrastructure to nurture, scale and protect the asset that audiences care about most – stories; and I'm looking forward to working with them and Alex as we introduce Othelia as an invaluable partner to the industry."

Armstrong-Smith and Couch jointly added, "Everyone wants to create amazing stories, but creative teams still face countless narrative decisions and challenges from idea to distribution, despite increasing digitalisation of production workflows. We're excited about how Storykeeper can help the industry continue to astound audiences with their vision. With Scott's sharp business acumen and Alex's expertise, we're thrilled about Othelia's future as technology and entertainment further converge, spurring even more collaboration and creativity."

"Everyone today is chasing faster creative output – generate a pitch, a scene, a visual. But speed without structure just creates more noise," said Hooven. "The result is a wave of disparate content, with little staying power. What separates enduring stories isn't just craft – it's cohesion, intentionality and the ability to evolve without losing meaning. That's what we're building toward with Othelia and Storykeeper."

Othelia has secured early backing from lead investor ALIAVIA Ventures, a California-based venture capital firm, and a syndicate of angel investors that includes producer Deanne Weir, former Sydney Film Festival Chair and Deputy Chair of Screen Australia, and Clarence Capital Partners, among others.

Provided by SyndiGate Media Inc. ( Syndigate.info ).