New WIC card technology to improve program experience
JEFFERSON CITY, Mo. (KFVS) - New WIC card technology could improve the experience for Missouri mothers. According to the Missouri Department of Health and Senior Services, on May 1, a new WIC card was activated for participants to redeem food benefits at authorized WIC retailers. WIC is the Special Supplemental Nutrition Program for Women, Infants, and Children. The program provides quality nutrition education, breastfeeding promotion and support, nutritious foods, and referrals to health services. The MDHSS says the new card moves the Missouri WIC program into real-time processing. This provides multiple advantages to participants, WIC local agencies, and authorized WIC retailers. Some advantages of the new card technology include: The ability for participants to track their food benefits in real time by contacting their WIC local agency or using the WICShopper app. This ensures more participants can get the healthy food their families need and can el...