New WIC card technology to improve program experience

JEFFERSON CITY, Mo. (KFVS) - New WIC card technology could improve the experience for Missouri mothers.

According to the Missouri Department of Health and Senior Services, on May 1, a new WIC card was activated for participants to redeem food benefits at authorized WIC retailers.

WIC is the Special Supplemental Nutrition Program for Women, Infants, and Children. The program provides quality nutrition education, breastfeeding promotion and support, nutritious foods, and referrals to health services.

The MDHSS says the new card moves the Missouri WIC program into real-time processing. This provides multiple advantages to participants, WIC local agencies, and authorized WIC retailers.

Some advantages of the new card technology include:

  • The ability for participants to track their food benefits in real time by contacting their WIC local agency or using the WICShopper app. This ensures more participants can get the healthy food their families need and can eliminate visits to the WIC clinic solely for food benefit issuance.
  • An easier process for WIC local agencies to issue, substitute, or change food benefits during the month, providing more flexibility to meet participants’ needs.
  • Automatic WIC transaction processing for authorized WIC retailers to receive daily reimbursement, allowing them more time and resources to assist WIC participants in their stores.

To help participants understand the WIC program and use their new card, a YouTube series was released on the HealthyLivingMo channel . There are videos available in English and Spanish .

Missouri WIC offers healthy food choices that target specific essential nutrients often missing from participants’ diets, such as iron, calcium, protein, and vitamins A, C, and D.

To meet these needs, the WIC food package includes fresh or frozen fruits and vegetables, whole grains, milk and yogurt along with other nutritious foods.

To qualify for the WIC program, participants must meet the following requirements:

  • Be a pregnant, breastfeeding, or new mother; an infant up their first birthday; or a child up to their fifth birthday
  • Be a resident of Missouri.
  • Meet income eligibility requirements .

Missourians interested in learning about the benefits of WIC may visit WIC.Mo.Gov or call TEL-LINK at 1-800-835-5465 to find the WIC local agency in their county.

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