Tech Innovation and Resilience: The Key Drivers of Sales Excellence – Global Edition

By Juliet ETEFE (Juliet.etefe@thebftonline.com)

The CEO of McDan Group of Companies, Dr. Daniel McKorley, stresses that achieving exceptional sales performance in modern business requires a robust combination of technology, innovation, and resilience.

At the inauguration of the 2025 National Sales Leaders Conference (NSLC) in Accra, Dr. McKorley stated: "In contemporary sales, the focus has shifted from mere transactions to comprehending customer requirements and leveraging data, artificial intelligence, and digital platforms to generate enduring value."

He emphasized the importance of investing in sales innovation—not only to boost profitability but also as a means to generate additional employment prospects for young people.

Dr. McKorley further emphasized that sales and marketing are crucial factors in fostering economic development, underscoring the importance of active participation from sector participants in shaping policies that influence the commercial landscape.

Therefore, he advocated for increased involvement of stakeholders in the process of policymaking, emphasizing that fostering a conducive atmosphere for businesses necessitates the participation of the private sector. He encouraged policymakers to collaborate closely with industry representatives to eliminate obstacles and create structures that enable companies to expand internationally.

"The corporate landscape is changing, and Ghanaian enterprises should not only adjust but also set the pace. Now is the moment to aim higher, drive innovation more swiftly, and establish ourselves as international frontrunners in both sales and entrepreneurial endeavors," he emphasized.

He portrayed entrepreneurship and sales innovation as dual forces propelling economic change, employment generation, and fiscal empowerment.

Market-focused strategies

In his statement, President and Chair of the National Institute of Marketing’s Council in Nigeria, Idorenyen Enang, highlighted the significance of marketing approaches that are tailored to local environments, consumer actions, and overarching economic conditions.

“He emphasized that marketing and sales are inherently interconnected, and for genuine growth, companies should embrace a market-centric strategy that fosters and maintains demand.” He encouraged businesses in Ghana to adopt a marketing-led approach, warning that without this shift, their sales expansion would be constrained.

He emphasized how digital-first approaches and data-driven analytics can equip sales teams to build robust connections and deliver quantifiable outcomes.

He stated that marketing acts as the driving force behind your sales team’s capacity to function, expand, and establish a lasting pipeline.

Mr. Enang highlighted NSLC 2025 as a crucial juncture for transforming business practices regarding sales and marketing within the area. He urged attendees to move past traditional sales methods and adopt approaches that utilize innovation and cooperation to foster expansion throughout West Africa.

We hold the responsibility to challenge traditional thought processes and implement innovative, efficient marketing strategies that boost sales and foster growth. The advancement of sales throughout West Africa rests upon our shoulders, beginning with a focus on strategic, marketing-oriented approaches and organizing events like the NSLC.

He stated, 'By sharing, assimilating, and implementing our collective experiences in tangible and practical manners, we can transform the approach to sales leadership throughout Ghana, Nigeria, and farther regions.'

2025 National Sales Champions Meeting

During his speech, Michael Abbiw, who serves as the Convenor of the NSLC planned for August 19-21 at the Accra International Conference Centre (AICC) this year, highlighted the essential part that sales play in achieving business success.

Highlighting the significance of the conference, he emphasized that sales are crucial for the survival of any organization. He underlined the necessity of ongoing discussions and innovations within the sales field.

He encouraged business leaders, particularly CEOs, to make the sales strategy a priority within their companies, stressing that the commitment to superior sales performance starts at the highest level.

He likewise highlighted the importance of maintaining ethical sales tactics and fostering trust among clients.

Mr. Abbiw recalled last year’s gathering, where close to 1,500 individuals from various sectors participated, highlighting that the 2025 iteration aims to draw more than 2,500 attendees along with 52 speakers.

The CEO of Special Group of Companies, Dr. Ernest Kojo Sarpong, characterized the NSLC 2025 not merely as a conference but as a platform to propel the upcoming cohort of business leaders, innovators, and sales experts who will mold Ghana’s economic trajectory.

He pointed out that the conference aims to assist professionals in utilizing these networks, incorporating new technologies, and embracing relationship-based selling techniques that extend past conventional transactional methods.

He motivated the attendees to make full use of the chances offered by the event, forge significant relationships, and set up their enterprises for enduring prosperity.

Next, he urged corporate executives to integrate sales into all levels of their organizations, seeing it not merely as a separate division but as the vital force propelling company expansion.

Provided by SyndiGate Media Inc. Syndigate.info ).